5 Reasons to Embrace White Hat Link Building

It’s important to build a website and a complete internet marketing strategy to help your business succeed. Every decision you make should use respectable tactics so that you don’t face penalties from Google and other search engines. By embracing white hat link building, you can be sure that you’re doing everything properly.

What is “White Hat” Link Building?

Link building has to do with achieving links across the internet that point back to your website. “White hat” is a term that refers to SEO tactics that follow the rules.

While there are plenty of marketing companies that offer to help boost your ranking in the search engines, many use black hat tactics. These nefarious tactics may provide you with short-term gain. However, they break a significant number of rules – and you’re the one that will pay the price, not the company that used them for you.

There are plenty of ways to gain a better rank in the search engines by following the rules. By utilizing white hat link-building services, you can be sure that each tactic used is “by the book.”

Reasons for Using White Hat Link Building

Now that you know what white hat link building is, you should know the reasons for using it. While you may already know why SEO is important, link building is a little bit different.

With links, specifically backlinks, it can prove to the search engines that you have something to offer. You demonstrate that you have connections with influencers and bloggers. With links around the internet, you must have value – and, therefore, you’re ranked higher in the search engines.

#1: Gain Visibility

Visibility is important as it shows people who you are. It’s hard to grow as a company if no one knows who you are.

When consumers use a search engine to find a product or service, you want them to find you – not the competition. As such, you have to appear within the first few pages of the search results.

Through link building and other SEO tactics, you can gain the visibility that you need. It can ensure you’re ranking higher so that more consumers see your website and learn what you have to offer.

#2: Improve Your Reputation

You are who you spend time with. You should always know your worth.

Would you rather hang out with bloggers that have little to no traffic or would you rather hang out with ones that are at the top of their game? This should be an easy question to answer.

You can improve your reputation considerably when you begin partnering with influential bloggers. When they use your links on their website, it can help to gain more eyes on your brand. It will also convince the search engines that you have something to offer.

#3: Boost Traffic

Traffic to your site allows people to learn who you are and what you have to offer. It can deliver more leads, more e-commerce business, and more.

The only way to get traffic is to ensure you’re visible. With backlinks placed properly, it will ensure you get traffic not only from the search engines but also from high-ranking blogs.

#4: Avoid Damaging Your Rank

Building links is critical – but you have to do it the right way. If you’re not careful, your links will appear on link farms and all sorts of bad websites.

You need to focus on quality over quantity. Understanding the ways to build your links will help you to achieve a better rank.

If your links are found on sites that Google and other sites deem dangerous, you can actually have your site blacklisted. Once your site is blacklisted, it won’t appear on any search results no matter what you do.

#5: Compete Against Other Companies

There are only so many websites that will appear on page 1 of a search engine result. This means that you have to do whatever you can to compete against the other companies that offer similar products or services.

White hat link building can be what you need to get the competitive edge. Stop focusing so much on keywords and content – work on creating content for other websites. Your links need to be out there – and you can work with companies to do the blog outreach to save you time and give you the needed results.