Running a United States vitamin small business can be an incredibly lucrative opportunity for an entrepreneur, as long as you know how to maximize your sales and budget properly. After all, once you get a satisfied customer, you likely have a repeat buyer for life, thanks to the fact that consumers depend on vitamins as part of their daily routine and will continue purchasing from you if your vitamins are fitting their needs.
That being said, attracting customers is easier said than done at a time when more and more people are becoming health-conscious. Here are five tips to consider as you work to increase your vitamin sales.
Partner with an excellent manufacturer.
To keep existing customers, a great place to start is with a product that resonates with your target market. Not all supplements manufacturers are created equally, which is why if you’re just starting out or seem to be struggling to find a manufacturer that meets your needs, it’s not a bad idea to evaluate other vitamin makers. You want to have a manufacturer with years of experience who is able to deliver at scale as your business grows. You may need to workshop your project as well.
If you’re not confident that your manufacturer can handle sales influxes, make the switch before you try any of the other tips on this list. Otherwise, you may find yourself struggling when you’ve generated a greater demand for your supplements but don’t have a manufacturer capable of getting you the volume you need.
Create engaging digital content.
Nowadays, more and more customers are spending time online, which means that the ROI for your digital marketing efforts is much better than it ever was before. While it’s possible for images and copy alone to convert sales on social media platforms, the best way to create thumb-stopping content online is to harness the power of video.
If you don’t have the skillset to make videos or animations to market your vitamin company yourself, that’s totally okay. Just find a video production company that specializes in the kind of content you’re looking to create and strike up a conversation. Whether you’re looking to create a promotional video or a testimonial video, video production is a great way to get your name, product, and brand out there. The best part? You can use the same video across social networks, offering you even more bang for your buck.
Increase your SEO.
Another way to divert customers from the competition to your business is to have great search engine optimization or SEO as part of your marketing strategy. Increasing your SEO and web development helps your business rank higher with organic search engine results, which means that any customer searching for “vitamin companies” will find your business before they see results about your competitors. Boosting your SEO takes concentrated effort, so don’t be afraid to find an SEO agency to help you get started if you’re not sure how to begin.
Expand your client base.
A good way to increase your sales is to increase the number of stores and storefronts you appear in. Just increasing the number of clients who look to you for products to stock their store with can help reach more customers. When it comes to how to get more clients, there are a variety of strategies to consider, such as email address marketing, online communities, guest posts, and inbound marketing.
Harness the power of customer reviews.
From Google and Amazon to Yelp and Rotten Tomatoes, online customer reviews are becoming more and more important for consumers. Positive word of mouth from verified purchasers has become increasingly important in the digital age, and if you don’t have positive reviews from a lot of people, you might be losing business to another vitamin seller. Make sure that you’re actively encouraging customers to write reviews of your new products and engage with positive and negative feedback, and you just might see your sales grow.
