Social media has become the go-to resource for many companies when they are promoting their services or goods.
A tech-savvy generation of consumers regularly turn to the internet when they are looking for information, making it vitally important that a business is properly represented on the world wide web.
Read on for our top five tips for successfully promoting your business on social media.
Focus on specific platforms
Deciding where to begin on social media can be a minefield, with the likes of Facebook, Twitter, Instagram, LinkedIn and other platforms offering a wealth of opportunities for audience engagement.
It may be tempting to sign-up for absolutely everything, but that can result in spreading your resources and content far too thinly.
Try out a few different platforms to see which work best and settle on two or three to concentrate your efforts on once you’ve discovered which ones suit your business.
Create a content calendar
Establish a social media content calendar based on the organisational and marketing goals of your business.
For example, a gambling business could use this method to plan a comprehensive marketing strategy for bonus at playnow offers or other attractive promotions it has available.
Customer focused content, staff stories and articles about your company’s successes will add further depth to your output, giving your business a vibrant social media presence.
Research your audience
Determining the traits of your target audience is crucial to the success of marketing on social media. Without this information, you’ll have no idea how to attract them to your business.
Collect demographic data from social media analytics, surveys, focus groups and customer interviews and looking for trends within this data.
Once you know about your audience you can tailor content towards them to ensure they stage engaged with your output.
Use social media tools
Managing social media can be time-consuming, but tools like Tweetdeck and Hootsuite can save plenty of time and resources.
Use these tools to schedule content in advance at times of the day when you know there will be a high volume of traffic.
You can then add in ‘real-time’ moments that happen in your business to give your customers a nice balance between formal and ‘off-the-cuff’ content.
Find inspiration elsewhere
Tracking your competitors’ activities on social media keeps you up-to-date with their businesses and helps you stay informed about your industry in general.
It’s also advisable to look at companies from other industries who do social media well.
Monitor what they’re doing right and learn how to implement those tactics into your own online marketing strategy.
