There are a lot of things that you can look forward to during the holidays, especially if you’re a business owner.
With the right strategy, the holiday season is an excellent time to boost your sales and profits. You can beat your competitors, and focus on the holiday rush by customizing your current social media strategy specifically for this time of the year.
Here are the seven social media marketing tips that you can implement this holiday season:
1. Come up with a holiday slogan
To make your content stand out, you need to tie it with a common theme or message. By this time, you know that the theme here is obvious. This is, after all, a holiday campaign.
But you could be a little bit more creative than that. Here are some points on how you can craft your holiday slogan:
- People don’t like a hard sell. Most of them are bombarded with a lot of ads that push them to spend a lot of money. But if you want to take a more organic approach in social media, then this approach often fails.
- Put the audience and their interests first. Your business should complement the interest of your audience by putting them and their interests first
- Make it well-executed. Compelling photography and an engaging copy drive the point of your campaign home.
2. Plan out your content
The key to a successful campaign on social media is to strike a balance between organization and spontaneity. If you fail to plan your content in advance, then it could be a struggle to leverage your holiday campaign to your benefit.
Also, make sure that the content that you create fits your brand narrative.
3. Prepare your social calendar
At this time of the year, you have a lot going on in your plate. That’s why you need to develop a solid social media calendar and craft posts to fill it out right away.
You want every single post to be scheduled and published during peak times of the day where your followers are most likely online to gain traction.
Fortunately, you don’t have to manually do it on your own. You can work with a reputable social media manager and use social media scheduling tools that will let you schedule your content ahead of time.
When planning your sales and promotions, you have to be mindful as well. You will have a strong campaign when you coordinate them intentionally across various platforms.
For instance, you can feature your new products on IG Stories and in-feed posts, and showcasing them in various ways. You can also try mapping out your most important posts and then add the rest later.
4. Visually represented campaign
The spirit of the holiday season is often represented visually by green and red festive decor, and even magical images of a winter wonderland.
You can incorporate images in your social media posts that reflect this, then incorporate this theme with the content that you’re posting this holiday season.
5.Run a holiday giveaway or contest
Crafting a holiday content or giveaway alongside your existing digital marketing campaign is an excellent opportunity to engage people and attract a larger audience.
Not only it gives you something fun and exciting to promote, but you could also build lasting relationships with users by asking them to opt-in so that they could receive future marketing messages from you.
Contests are an opportunity to not only reach a new audience who might decide not to do business with your brand otherwise. However, everyone would want an opportunity to win something, so why not capture their attention?
6. Offer promotions
The holiday is the biggest buying season of the year. Messages like limited-time deals, one day only, buy one get one free, holiday coupons, and special discounts are some of the most frequently used deals.
You can also hold a free shipping day as an incentive to make people buy from you. You can create a post on social media that will make that information the focus of their attention with a classic, yet eye-catching font.
7. Partner with an influencer
Influencers are more effective more than ever, especially that more and more people are hopping on social media during the holidays.
Social media platforms like Facebook, Instagram, and Twitter are great avenues for brand interaction during the holidays. So why not make your social media presence known to social media users by utilizing a social media strategy that will carry through the holidays?
You can ask your partner influencers to come up with sponsored, non-promotional looking content. You can also ask them to show or use your products during the holiday festivities. Doing so will influence their followers to try out your products.
Over to You
The holidays can be a hectic and overwhelming time of the year, but these tips would help you streamline and create an excellent social media campaign.
Best of luck with your efforts this holiday season!
