One of the many concerns of business owners early on in brand development is a good logo or company emblem. A good logo serves many purposes and the top of those is brand identity. Whatever the design, it becomes synonymous with a name. It must trigger a reaction in the brain of whoever beholds it and they figure it out right away what the brand is about.Which is why one cannot stress the importance of a good logo enough.
However, what are the ingredients of making a good symbol?Many elements go into making a good design that stands out. In order to make one, what you require is a firm understanding of the targeted market. Additionally, the primary reason of a logo is to make your brand stand out in the competition. Therefore, you cannot afford clichéd and stale designs that people have grown weary to witness. Here are a few key foundational elements of making a logo.
Scalability
The first thing a brand of any sort should worry about is the scalability of the logo. The more scalable and adaptive it is the better. Why? Because a brand is going to print their emblem on many different scales. For example, if a sportswear brand has a logo that looks good on T-shirts, but when scaled down to a smaller size, it gets pixelated or becomes uneasy to understand. That is bad scaling, and it can lead to casting poor reflection upon a brand’s name. What can you do to avoid these?
Well, first you need to understand how a logo must preserve its key features in any scale. Therefore, it is imperative to keep a minimal approach when making it. Professional logo design services keep that in mind when making it. However, if you do it yourself then ensure you keep in mind the key elements of a brand. It will be used in many different forms like business cards, letterheads and all of your online outlets including websites or social media pages.
Therefore, incorporate design grid when making a logo so you do not avoid these intricate details. A design grid can help with the utmost complexities of a project. Design grids help keep an image balanced in all scales, helping in numerous ways.
Effective Regardless of Colour
Just like the scalability, the importance of a logo’s adaptiveness in colours is just as important. If you want to advertise the brand in many different mediums then keep in mind, it will change to many colours. For example, the logo in a magazine would be featured in its full glory, text, colour and everything. However, featuring it on newspapers is a different story. Additionally, black and white or colourless advertisements cost a lot less compared to coloured ones. So, keep in mind these details before you make the logo.
Easy To Understand
If people keep wondering about a logo or emblem while asking each other for what it actually is then that means the logo design is difficult to understand.While that is a clever marketing strategy, it casts a bad shadow on a brand. Therefore, the easier a logo is to understand the better. People like to understand things right away. Do not abandon creativity or uniqueness in anyway, but keep in mind that your logo must be easy to understand. It will help not only with making your brand appear separate; it will also create a viable brand identity.
Strikes A Chord
Statistics prove that anything that triggers an emotional reaction sells better. Whether it is a piece of music or an image in this case. The importance of a design that pulls the heartstrings is undeniable.Therefore, do not strictly follow trends and make something according to your target audience and niche that people can relate with.
Simple
The more complex a design, the more troubles it may cause you later. With many brands and novices thinking it is clever to make complex designs with a lot of colours and words, the trend to make intricate design has caused more harm than benefits. Therefore, it is imperative to keep the design as simple as possible. Take Apple for example, it is just an apple with a bite taken off it. In result, it is one of the most recognizable and simple logos ever known to humankind. Keep it simple, and keep it straight.
Unique
This is the part where your brand has to stand out from competition. Making a unique logo sounds simple but it is not. Considering the plethora of design going around in the world today, it is easier than anything to get lost in the shuffle. A unique design of a symbol can prevent that. Keep in mind that simplicity is not uniqueness.When people see the logo, they must think about your brand and its motto.Therefore the importance of a unique logo is unmatched.
Conclusion
These are a few key elements of a logo design in brand building. Keep in mind the above-mentioned specifics while also thinking about other aspects of marketing. In current age, digital marketing has spread its wing all over the internet. Therefore, it is imperative to understand the usage of the logo in the online world. Whether it is a website or social media, it is going to become synonymous with your name. More importantly, you only get one shot at it so keep your approach simple and your goal straight.
