In every sector you look at, there is a great emphasis on digital marketing. Very few businesses are getting the best ROI by sticking to traditional marketing practices. Moreover, you not only need a turnkey strategy but one which will give you an edge over your competition in every way.
For success in business today, you need to have a passionate team, the right set of skills and tools, the latest technology in your industry, and a robust digital marketing strategy. However, you will need to allocate a substantial budget that is in-line with your goals.
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Here are several reasons why you should have a robust marketing strategy to grow your business.
1. Digital Marketing is Cost-Effective
Traditional marketing is very costly with a low ROI. Moreover, the cost factor locked out many small and medium businesses from growing their brand. With the right strategy, you can get your message to a wider and diverse audience with a limited marketing budget, and attain better and effective results.
For example, you a thousand people could view your products or services by investing less than $10 via social media. That same exposure could cost hundreds if not thousands of dollars when you stick to direct mail or television ads.
To improve your ROI, you need to collect as much data and information about your target audience as possible. You will use it to create action plans and the overall strategy around your buyer personas.
2. Tracking
The digital platforms allow you to track and measure your brand offerings as well as understand your customers better. With tools such as Google Analytics and Facebook Pixel, you can gather more data on customer behavior and demographics to offer them the best experience while they are interacting with your brand.
Better yet, tracking the metrics of your marketing campaigns allows you to narrow down on the ideal customer, their behavior in different stages of the sales funnel, among other metrics. This can be difficult when you stick to simple digital or even complex traditional marketing strategies.
3. Customers Can Easily Find You
According to Google, searches with the words, ‘close by,’ ‘near me,’ and ‘nearby’ have increased by 500% since 2011. A simple digital marketing strategy that is not up to date with the trends will not be sufficient to help customers find you.
Studies show that 8 out of every 10 people search for a business, product, or service online, before making a purchase. This requires that you include SEO, social media marketing, and search engine marketing among other channels in your strategy to help customers find you with ease.
Moreover, 59% of the customers prefer to check several brands before making clicking on a CTA. For this reason, you need a robust marketing strategy that will put you ahead of the competition.
4. Increased Conversions
The chances are that you might have several social media pages for your business, and maybe a blog or website. However, digital marketing has evolved beyond making random posts or posting links to your latest post on your social media pages.
With increased competition, you need a strategy that involves carefully curated content on social media to increase organic traffic to your website or marketplace. You will also need to optimize your website and lead the visitor down the sales funnel taking into account their needs in each stage.
This will increase conversions, engagement, and sales. However, a simple digital marketing strategy will not suffice, and cutting corners will not get you the desired conversion rates.
5. Connect Mobile Customers
Over half of the people, today access the internet from a mobile device. It is not only easy, but it is convenient. You will need a robust marketing strategy backed by a responsive website to cater to both mobile and desktop users.
Moreover, Google and other search engines are giving priority to mobile-friendly websites. Unfortunately, the digital marketing tactics of yesteryears will not cut it. You will need a robust strategy that leverages the user’s preference to use mobile devices as well as desktop computers to engage with your brand.
Conclusion
Digital marketing strategies are diverse with some being complex and some simple. The bottom line is that your strategies need to be adaptable to fit in with the changing trends. You could work with a professional digital marketer to help you come up with strategies that will help you grow your business.
