Customer Relationship Management(CRM) is an important element for sales and marketing, which effectively manages all your customer interactions, and thus enables you to retain your existing customers as well as to create new ones. Some of the best CRM software are available in the market which can increase your brand visibility and also enhance customer satisfaction; thus helping you increase your customer base and subsequently, you can have increased revenue and thus more profits.
In recent times, there have been quite a few advancements in CRM technology, which have helped businesses to hugely increase their profitability. We will list some of the advancements in the CRM technology, here:
- Voice Over Internet Protocol(VoIP): VoIP is a communication technology which allows you to receive and send calls to your customers through the use of the internet. It also allows to record and keep track of various information of your customers, or their journey in the sales funnel, and thus enables you to serve them better. This ensures customer satisfaction and the maximization of sales and profits.
- Social CRM: It is an integration of social media and CRM strategies. Social CRM enables you to engage with your prospects and customers via various social media platforms such as Facebook, Instagram and Twitter, and this can be done directly from your best CRM software. Social CRM helps you understand your customers better. It helps you understand your customer sentiments through their post engagements such as likes, comments or shares, and also helps you to get instant product feedback from them. This leads to increased customer satisfaction.
- Mobile CRM: Mobile CRM is a customer relationship management application, which can be executed, operated and accessed through mobile platforms. This type of field service management software enables businesses to add, edit and manage their relationship and interactions with prospects and customers, conveniently via cell phones. It helps you to deal with your customers on the go, from anywhere you are.
- Big Data CRM: Big Data CRM is the practice of integrating large customer data sets into your company’s CRM processes, and subsequently analyzing the data so as to understand the patterns, trends, interactions and behaviour of the customers. Accordingly, you can make some important business decisions and also tailor marketing and sales techniques that may actually motivate your customers to buy your product. This enables better service to customers and thus customer satisfaction.
What we understand from this, is that in this age of increasing competition between businesses, and where various businesses are adopting newer technologies and techniques to retain all their customers, it’s absolutely essential for businesses to have an efficient CRM machinery in place, to keep their operations up and running without any obstacles on their way to success.
